Privacy And Security Policy

PERSONAL DATA COLLECTED (the “Site”) is owned and run by Azuni London Ltd. (“we”, “us” or “our”). Your privacy is taken very seriously and steps are taken to ensure your privacy is protected at all times. We believe it is important to let you know what information is collected from the Site and why, and what we do with this information.

At Azuni, we collect personal information about you in order to provide a personalised customer experience. This also allows us to alert you to administrational, product or service changes, and for marketing purposes. We gather this information about you when you engage in the following ways:

  • * Register with or subscribe to 
  • * Use our online services and place orders
  • * Sign up to competitions or special offers
  • * Interact with us online via social media, digital advertising on our or any other website where Azuni is represented
  • * Ask for information, provide a testimonial or feedback, comment on blogs and articles that are represented by Azuni.
  • * You attend an event hosted or sponsored by us.

When you register your personal information with Azuni, you consent to the use of your personal data in line with Azuni's Privacy Policy. If you are under the age of 16, you must inform a parent or guardian about our privacy policy and obtain their agreement to this privacy policy before using any of our online services, including, but not limited to, registration with Azuni, subscribing to our newsletter or placing an order with us.




We may collect and store information, which includes information about you, in order to provide the best service and a more personalised shopping experience. Information is gathered when you engage with us and use our services, including when you purchase products using our sites, register or complete forms on our site, submit user generated reviews and interact in any social media functions or digital marketing. The information we collect about you may include, but is not limited to the following:

*  Title * Your Name * Delivery & Billing Address * Phone Number * E-mail Address * Financial information such as credit/debit card number. (Collectively ‘Your Personal Data’). 




Your Personal Data’ enables us to provide the following;

  • * Offer a personalised service on the site, which targets information, services, content and offers relevant to you
  • * To alert you to any administrational, product or service changes
  • * For marketing purposes such as competitions, promotions, or marketing events, etc.
  • * In the event you do not want us to use ‘Your Personal Data’ for marketing purposes, please either: click on the ‘Unsubscribe’ link in the newsletters you have received from us, or contact our Customer Service Team by emailing  to be removed from our marketing database.

We will never collect personal data about you without your explicit consent. We will retain the data until the time at which you decide to ‘unsubscribe’ (see above). Azuni will also conduct an annual review of all data held by the company and will remove any data no longer needed.

You can check the information that we hold about you by e-mailing us at or by writing to us at Azuni Ltd, 25, 45 St.Mary’s Road, London W5 5RG. We will provide this information within 40 calendar days of receipt of the information request. If you find any inaccuracies we will delete or correct it promptly. The personal information which we hold will be held securely in accordance with our internal security policy and the law.          

Azuni will neither sell your personal data to third parties nor market it elsewhere. The employees of Azuni are duty-bound to respect the confidentiality of your data and abide by the UK’s Jewellery Retail Codes of Conduct.

If you would like to discuss the personal data we hold about you or make a complaint, please contact in the first instance, in order that we can investigate thoroughly.  Should you find our response unsatisfactory, you can make a formal complaint with the Information Commissioner's Office by calling 0303 123 1113.



Where we process personal data for marketing purposes, we take appropriate measures to ensure that it is kept secure, until you ask us to stop and for a short time after this (to allow time to implement your requests).

If your personal details change or if you have any queries about how we use your personal data, please notify Azuni by emailing our Customer Service team at or by writing to us at Azuni Ltd, 25, 45 St.Mary’s Road, London W5 5RG.



When you access the Azuni website, general non-personal information (Internet browser used, number of visits, average time spent on site, pages viewed) is recorded automatically (not as part of website maintenance). This information is used to gauge our website's appeal and to improve its content and functionality. Your data is not processed any further nor is it transmitted to any third parties.


When you visit the Site we may store some information (commonly known as a "cookie" or similar technologies) on your device. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web.

Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:

Category 1: strictly necessary cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.


Category 2: performance cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.


Category 3: functionality cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.


Category 4: targeting cookies or advertising cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Third Party Cookies currently set on our Services: 

Azuni London: uses cookies to enable some of the basic functionality that is required for you to browse and shop on the Site, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties. Type: Strictly necessary.


Google Analytics: These cookies enable Google Analytics software. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the Site and your shopping experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established. Type: Performance Cookie Session and persistent. 


To opt-out of Google Analytics:

Google Adwords: This third party cookie shows us how you found our Site and which website you came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward some external websites for directing you to us. Type: Advertising Cookie Persistent.

Social Media Cookies: Sites such as Facebook, instagram and Pinterest use cookies in order to be able to share and discuss our Products on social networks. They additionally use cookies to anonymously record that a user has clicked on a link that referred the user to the Site. This helps us know which of our online marketing channels is most effective. Type: Performance Cookie


Doofinder: Helps our users with a search facility which makes provides a more enhanced  shopping experience. Information can be used to analyse searches and improve our search engine. Type: Performance Cookie


Zopim: A facility to enhance shopping experience providing real time support. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties. Type: Performance Cookie







To process an order, we need your credit / debit card number and expiry date, plus any security details that the credit card processor may require. Azuni employs trusted and reputable third-party hosting agents and payment providers to ensure the security of personal data. All credit card details that are given to us by you the customer are done so on a secure server using RMS or PayPal. The transfer of the purchase details are encapsulated using their encrypted and digitally-signed protocol. This uses a combination of standard methods to ensure that the information passed is secure and tamper-proof. Please note, we do not store any financial information from you. Azuni assumes no liability whatsoever for the availabilty and functionality or any financial loss caused by the use of these services. 



We reserve the right to modify this Privacy Policy at any time. Any material changes we may make to our Privacy Policy will be updated in our Privacy Policy section. Please review it occasionally to remain informed and updated.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
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