Rainbow of colour!
Almost finished my spring summer 2015 collection and it's looking amazing.
It's been fantastic designing at the workshop in Guatemala again after such a long time. It was looking beautiful in a warm sunny day with all the borgamvillis. Great too to see all the happy faces again of our highly skilled artisan ladies who do such a great job turning my designs into reality.
After much trial and error I manage to finish this lovely leather an bead cuff. Made from beautiful lamb skin Nappa.
There are six stages in total, so it takes quite some time to make it but I think it's worth it! The beaded edge finishes the whole thing off and the soft closure buttons make the piece look and feel very luxurious whilst maintaining our Azuni hand crafted feel. Well on trend for this season's themes of mixed textures. Lots more colours and designs to come.
A new day dawns and it's time to get organized. A trip down to town to get sorted with a sim card and find out where my missing case is, led me into a phone shop where lo and behold...I spotted my very own AZUMI phone!
After an exhausting 18 hour journey, I have finally arrived where Azuni all began! It was quite emotional to return to where I first fell in love with a Native Indian culture and people, and became transfixed by their craft.
Wedding season is definately here but how do get away with wearing something a little more adventurous....without making eyes roll, or feathers rustle? Don't worry, Azuni have selcected some gorgeous dresses that suggest a hint of flesh without giving too much away! All eyes on the bride guaranteeed...
Azuni spent a great day spent with Veronica, Veronika, Vicki..and thankgoodness just not another V - Lotta our model. With a lot to get through we worked on new products, banner shots and pieces on model shots...meaning that we are now able to show you what your jewellery should look like on you! Still a long way to go but hey ho! you gotta start somewhere!
NEW STOCKISTS OF AZUNI, IN GREECE AND BELGIUM
From our 2014 shows at The Box, Who's Next, Top Drawer and Show and Order, we've gained plenty of new stockists overseas...and here a just a few:
Have you ever wondered what goes on behind the scenes at our trade shows? Well from last minute hikes to Ikea for tables and chairs, spare paint and screwdrivers, packing and loading the van to our compulsory bacon buttie and coffee stop - it's full steam ahead...and then all over in a couple of days!
This season it’s all about going back to nature - and being in harmony. So it’s definatley time to shed your winter wardrobe and try one of this season’s freshest colours - GREEN!
Last week we had a great day with Veronica of Vero-j Photography at her studios in Ealing. There's something very satisfying about working with local people from your community and even our local hair and makeup agency Greasepaint were willing to help us find a model! But what a day to choose....the London Tube strike. Nevertheless, everyone made it and we had a great day.
Last week's meeting at John Lewis HQ went really well. Ashley and Andrew met with the buyers up in their Oxford Street offices with, amongst other things, our new cording collection range. It was no suprise that John Lewis fell in love with them as these simple corded bracelets are so easy to wear and will come in a whole rainbow of colours.
Welcome to our first official blog! And what could be more appropriate than to start with splashing Azuni's return to the stunning South American inspired beadwork. This is where Azuni was born,over 15 years ago, when a much younger yet just as passionate, curious and enegetic Ashley Marshall downed his cooking tools and boarded a plane to South America....following a childhood dream!