Behind the Scenes: Pulse, London 2014

Have you ever wondered what goes on behind the scenes at our trade shows? Well from last minute hikes to Ikea for tables and chairs, spare paint and screwdrivers, packing and loading the van to our compulsory bacon buttie and coffee stop - it's full steam ahead...and then all over in a couple of days!

Step 1: Packing new collections...


Step 2: Knocking in the first screws...


Last week, London's Pulse trade show brought us pretty much to midway through the year's shows - and it was a refreshing change to be back home in the UK.
It seems that hot on the list of everyone's order were our new Dreamcatcher and Friendship ranges and as always, Athena was a top seller. But hardly suprising since Tribal fashions on the catwalk seem to be everywhere and the festival season is nigh! It was great to see so many of our regular customers - but we met so many more, keen to stock up on all our bright summer colours and more muted Autumn/Winter colours.

Step 3: How does it look??? Final adjustments...

stand1 stand2


stand 3stand 3

BTW we love our new organic natural wood stands - which are available for all trade customers too...


And finally Step 4: Yes! Taking orders...

taking orders

The above steps then go back in reverse until we're back in the office putting things back where they belong and getting stuck into our orders. We'd like to thank all of you who came to see us and those of you from previous shows who have already sent us images of their beautiful shops and Azuni stock. Feel free to send us your photos by email so we can share them on our platforms!



From our shows at The Box, Who's Next, Top Drawer and Show and Order, we've gained plenty of new stockists overseas...and here a just a few:

L-SQUARE, The chic, beautiful fashion store in Belgium


Lillie Rosalie, in Athens, Greece


The White, in Santorini, Greece - another idyllic setting to ponder over your jewellery selections!


And the fabulously chic French internet site, Linea Chic


We look forward to seeing more of your images and of course the next few shows of the year, towards the end of summer.