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5% of every purchase of our Artisan Handcrafted Jewellery goes towards supporting children through schooling in Guatemala and providing their families with food parcels

Meet Rhiannon Azuni Muse

Meet Rhiannon Azuni Muse

We’d like you to meet the very lovely and beautiful Rhiannon, fabulous content creator from Dorset. We spotted her wearing our beautiful Santa Fe Collection a couple of years ago and wanted to find out more about her style, what drew her to Azuni and the importance of Slo Fashion.

Rhiannon Duffin wearing Azuni London jewellery

How would you describe your style?

Classic, modern and feminine with a hint of luxury and free spirit.

What does jewellery mean to you?

Jewellery is an expression of character and identity. I love how each and every piece can be worn differently depending on individual style. Jewellery lietererally makes an outfit go from zero to hero.

When did you discover Azuni Jewellery?

All thanks to the world wide web! I fell in love with Azuni’s beautiful beadwork and native American style a number of years ago. The bohemian tribal vibes had me at first sight, and it’s been a love affair to date.We believe our jewellery sits “between two worlds” and values the importance of ancient cultures.

Rhiannon Duffin wearing Dreamcatcher necklace and earrings

What cultures inspire you the most?

Personally I’m obsessed with Shamanism. Their ancient presence of spirit, wisdom and healing has always intrigued me. That along with their way of living by connecting with nature and creation is both inspiring and exhilarating. Azuni has always celebrated the creativity and importance of women and have strived since it’s beginnings over 20 years ago, to provide the people we work with with a fair ...working environment.

What piece do you never take off?

Rings, I can never get enough of stacking and layering them - I honestly feel naked without anything on my fingers!.

Rhiannon Duffin wearing Azuni Rings

Are you gold or rose gold or silver?

I like to mix them up to be honest. It’s great how there’s no rules when it comes to mixing jewellery tones. Saying that, silver does seem to dominate my wardrobe.

Azuni believes in slo fashion - how do you feel about the fashion industry?

I’ve realised over the years that our ‘throw away’ society especially ‘fast fashion’ has had a major impact on our planet. Did you know that the fashion industry has become one of the major polluting industries in the world. The production and distribution of the crops, fibres and garments used in fashion all contribute to differing forms of environmental pollution. So by throwing away, we have to be aware of our lasting impact - surely slo fashion is the way forward right? In fact, it should be the only kind available.

Travel is key to our the stories we weave behind our collections. Do you like to travel?

Absolutely! Last year I managed to travel a lot of Europe and would love to do the same again this summer. I’d also love to visit the Northern Lights in Iceland, the ancient Inca site in Machu Picchu, the topical paradise that is Bora Bora, the Grand Canyon USA, and the list goes on..

Why do you think azuni appeals to everyone?

Azuni captivates the heart, soul and spirit of every woman. Both the craftsmanship and quality is exceptional. The Azuni style is timeless yet has a narrative that brings a personal sense of meaning to each and every piece of jewellery.

You can find out more about Rhiannon on her Instagram or website: