Last week we caught up with one of our most valued retailers Silverdo, who have just opened their brand new store in Guildford! With a flagship store in Brighton and further boutiques in Lewes and York, Silverdo have stocked Azuni for many years. Established since 1995, Silverdo also provide a fabulous online service.
We spoke to Emily Lewis, who looks after Silverdo's social media, she works mainly in their Brighton store. She explained how Silverdo's main focus as a company is customer service and creating a friendly shopping environment. Day to day Emily mainly works in-store and keeps the website updated with new arrivals. Azuni jewellery has been very succesful in Silverado stores and we hope to continue our great relationship with them.
Where was your first store? Who founded it?
Andrew Bird started Silverado in Brighton almost 20 years ago. Our flagship store can still be found in the heart of the North Lane!
Do you have any plans to expand your stores further?
We are currently busy with our newest store in Guildford, which we opened in August last year (2014). We are always looking for ways to improve the business but have no plans for expansion as yet. We wouldn’t want to lose our friendly approach to customer service and regular customer base.
What type of styles do you try to select for your stores? Why have you chosen Azuni to feature in your stores?
We like to feature the best contemporary jewellery designers and are always on the look out for fresh ideas and talent. Our styles range from modern classics with nature inspired pieces, to more graphic styles. We like to find the most beautifully crafted handmade pieces for our customers to enjoy!
We chose Azuni because we love their fun and vibrant designs. We love the mix of gold plated brass and semi-precious stones. The pieces are suited to many styles and are great to wear every day or for special occasions! Boho chic at great prices! Azuni’s collections complement our other designers and look great in store!
What is your best selling Azuni product?
The Athena small stone drop earrings in all colours! As seen on the Duchess of Cambridge!
What Azuni product do you think is going to sell well for you this Summer?
The brand new Hera necklace in blue/ruby its strong colour is great for the summer season. We also love the Cleo Coin bracelets in silver and Apetite!
Brighton store interior
Outside Silverado's Guildford store
Our stunning Azuni jewellerry on display in store
Want to keep up to date with Silverado's latest news:
Follow on: @SilveradoUK